Social Lead Marketing is one of our favorite features! It lets you choose a radius around your business location, say 10 miles, and find everybody on Twitter who is using keywords in their posts related to your products or services. This allows you to post directly to them and suggest they come to your place of business for a better deal or a better experience! For example, if you are a cleaning company and people are talking about their messy rooms or lack of interest in cleaning, you can post your company specials directly to them and ask that they give you a call for more info. Nifty, right?