Our Twitter Marketing is one of our favorite features! It lets you choose a radius around your business location, say 10 miles, and find everybody on Twitter who is using keywords in their posts related to your products or services. This allows you to post directly to them and suggest they come to your place of business for a better deal or a better experience. For example, if you are a cleaning company and people are talking about their messy rooms or lack of interest in cleaning, you can post your company specials directly to them and ask that they give you a call for more info. Nifty, right?
First, go to Twitter Marketing on the Social section and click on the blue 'Add Keyword' to the right of your screen.
Then just add the keyword and location you wish to track. Click Save and repeat for new keywords.
After adding your keywords, you will be able to see them by going to the Twitter Marketing section on the Social module. The tweets matching your searches will appear on the screen while the keywords being searched will appear on the upper-right corner.
If you'd like to stop following a search, simply uncheck it. Or, if you'd like to delete it, click on the trashcan icon.